SERVICES
Media consumption
Research on consumerism, usage, and reception processes and Media effects.
Media intervention
Evaluation studies on Media intervention.
Pre-test studies
Pre-test studies on Media products and messages.
Content analysis
Applied content analysis studies: Analysis of the image in Media and strategic frame analysis.
Crosscultural research
Crosscultural research on media contents, usage and effects.
Methodological consultancy
Methodological consultancy on the development of communication studies.
TECHNIQUES
Media lab
Experimental research on studies focused on the processes and effects of Media messages.
Quantitative research
Quantitative research, through questionnaires, on Media usage, processes and effects.
Content analysis
Content analysis in Media messages.
Computerized analysis
Computer Text Content Analysis (CATA): Linguistic Inquiry and Word Count (LIWIC) software.
Media messages analysis
Quantitative analysis of Media messages (narrative and discourse analysis).
Groups and open interviews
Qualitative methodology (focus groups and open interviews) for the analysis of Media usage, processes and effects.
Statistic data analysis
Statistic data analysis techniques (univariate, bivariate and multivariate): Statistical Package for the Social Sciences (SPSS) and AMOS.
Big Data
Big Data analysis, elaboration and processing of computer algorithms.
Cross-sectional studies
Cross-sectional studies of traditional and booming media (Internet, Video Games, Social Networks, Apps …)